Rusty Wallace Hyundai
Serving the Knoxville TN area

It's always a fun day at Rusty Wallace Hyundai, but what does our version of fun look like? How do we make buying and owning a vehicle exciting, rewarding, and enjoyable? Let's find out...

From NASCAR to Knoxville, Rusty Wallace is a legend in the racing world. We're proud to continue that legacy today as your automotive destination and home away from home. Our excitement for delivering an extraordinary customer experience is palpable—and you'll have a front-row seat to our state-of-the-art dealership and the lifetime commitment you can expect from our incredible team.

A World-Class Experience: Our Customer-First Approach

Rusty Wallace Hyundai takes great pride in doing things differently, exceeding every expectation of the traditional dealership experience. Throughout his racing career, Rusty Wallace was known for pushing the envelope and thinking outside the box. We take a similar approach with our customers, rewriting the script of the traditional dealership experience.

Our customers always come first, whether you're shopping for a new or used model, casually browsing our inventory, or relying on the expertise of our service department. Honesty, transparency, respect, and accountability define this customer-centric approach and lay the foundation as we build a meaningful relationship with you. We listen attentively to your needs, personalizing the experience to save you valuable time and reflect our commitment to serving you.

A Shopper's Paradise: Shop New and Used

Our dealership is home to an exceptional selection of new and used models that guarantee everything you're looking for in your next vehicle is within reach. You'll find the latest from Hyundai's award-winning lineup, from versatile SUVs like the Palisade, Santa Fe, and Tucson to the Santa Cruz, Kona, and IONIQ 5. Hyundai answers many needs with its diverse lineup, and we go the extra mile to ensure we have a diversity of trims, packages, and options that help bring your Hyundai dreams to life.

Our used inventory is just as impressive and ensures you keep more money in your wallet. Hyundai models like the Tucson, Sonata, and Venue join many others as staples in our ever-evolving and continuously growing selection. More importantly, every model is hand-selected and vetted to ensure each car, truck, and SUV meets our quality standards and fulfills our promise to give you the best without compromise.

So, which Hyundai will you drive home? Before you answer, take advantage of another great perk at Rusty Wallace Hyundai: this is our $50 Test Drive Challenge, where we'll give you $50 for test driving one of the many cars, trucks, and SUVs on our lot.

Financing on Your Terms: Our Hassle-Free Guarantee

Exploring the Hyundai lineup is exciting, especially when it's time to take a few test drives to narrow your search. Unfortunately, this excitement often fades as you approach the finance process. Experience has likely taught you that negotiating a fair price is required and sticker shock is unavoidable because add-ons and hidden fees are common practice. We're here to prove otherwise.

Rusty Wallace Hyundai operates with transparency, from our pricing to our financing. Our finance experts will explain your purchase options and learn more about your financial situation to ensure your purchase aligns with your needs. We're here to set you up for financial success, whether working with a lender for a loan or choosing one of our lease programs.

The Partnership of a Lifetime: Our Service and Parts Center

The second most important decision when shopping for a vehicle is choosing a dealership you can trust. Rusty Wallace Hyundai knows there's more to our business than selling cars; we want to be your automotive destination and partner with you for life.

Our service and parts center is well-equipped and expertly run by factory-trained and certified technicians who are passionate about what they do. They're dedicated to helping you get the most from your vehicle by overseeing all your maintenance, service, and repair needs. We'll handle everything from routine oil changes, tire rotations, and multipoint inspections to brake tune-ups, powertrain repairs, and accessory installations.