Welcome to the Family

Rusty Wallace Hyundai is thrilled to welcome you into our family with the promise of an extraordinary experience anytime you’re here. Our dealership is well-known throughout Knoxville and the surrounding areas, with generations of drivers trusting us with all their automotive needs. From helping you find the perfect Hyundai to protecting your investment with routine service and repairs, we’re here to handle everything and deliver the high-caliber experience you deserve.

The Rusty Wallace Legacy: Our Story

Rusty Wallace Hyundai wouldn’t be here without NASCAR icon Rusty Wallace and his vision. Rusty’s NASCAR career is illustrious, with many titles and record-setting achievements; he’s a 55-time Cup Series winner, a 1984 Rookie of the Year, and a 1989 NASCAR Cup Series Champion; his 16-season winning streak is the third-longest in racing history, and his nearly 20,000-lap career earned him a place in the top ten for total laps around the track. Add in accolades like his International Race of Champions title, where he’s the only driver in history to win three of the four events in one season, and there’s no doubt that Rusty is one of the greatest racecar drivers of all time.

When he retired from racing, Rusty knew he wanted to serve the community and share his passion for business and cars. He established the Rusty Wallace Automotive Group, opening eight dealerships across east Tennessee. Rusty Wallace Hyundai is honored to be among those dealerships, each dedicated to continuing Rusty’s legacy and fulfilling his promise to deliver a personalized customer experience defined by integrity, consistency, and transparency.

Why Shop Hyundai?

Rusty’s long tenure in the racing circuit means he’s a car expert and it complements his ongoing efforts to hold his dealerships to higher standards. For Hyundai to earn Rusty’s approval is significant, but what about Hyundai is so impressive? As the leading Hyundai dealer in the region, we’re here to answer that.

Shopping with Rusty Wallace Hyundai makes you part of our family, but it also makes you part of Hyundai’s impressive legacy. Hyundai dramatically changed the landscape in South Korea, helping mobilize the nation as an automotive pioneer in the late 1960s. The brand’s success on its home turf led to global expansion, with Hyundai venturing to America in 1986 when drivers were desperate for stylish, well-equipped, and affordable vehicles. While other automakers attracted buyers with larger budgets, Hyundai filled a much-needed gap and appealed to budget-savvy shoppers.

Hyundai proved buyers didn’t have to compromise or settle for less, quickly establishing the brand’s popularity and footing in America. Since then, Hyundai has remained committed to its vision and consistently raised the bar by earning a reputation for its progressiveness, ingenuity, and quality. Our customers see these characteristics first-hand in every new and used Hyundai on our lot, from the Sonata, Santa Fe, and Santa Cruz to the Palisade, Tucson, Venue, Kona, and beyond.

Trust the Best at Rusty Wallace Hyundai

Where else can you get $50 for taking a test drive and an extra $500 for your trade? There’s only one place, and that’s Rusty Wallace Hyundai. We shower our customers with perks and a lifetime of benefits because you’re the reason we’re in business. You deserve an extraordinary experience, and we are privileged to deliver.

Working with our dealership means trusting the best team to handle all your automotive needs. We operate with integrity and respect, making it a priority to build a relationship with you rather than inundating you with high-pressure tactics that prioritize the sale. Instead, you’ll appreciate our laid-back approach and family-friendly environment that immediately puts you at ease, instills confidence, and fuels your excitement.

That high-caliber experience is guaranteed anytime you’re here. You can expect the Rusty Wallace Hyundai team to listen attentively and personalize every experience. Whether you’re shopping for a new or used Hyundai, casually exploring your options, or relying on the talents of our factory-trained and certified technicians, you can rest assured that you’re in the right place at the most trusted dealership in eastern Tennessee.